The Privacy Policy delineates the procedures by which wheelsandchairs.com (herein referred to as the "Site" or "we") collects, employs, and discloses your Personal Information in the course of visiting the Site or executing a transaction.

Questions

Upon perusal of this policy, should you have any further inquiries, desire additional information regarding our privacy practices, or wish to file a complaint, please reach out to us via email atsales@wheelsandchairs.com or by postal means utilizing the information provided below:

Wheels and Chairs, 21366 Hall Road, Unit #4008, Clinton Township MI 48038, United States

Obtaining Personal Information

Upon visiting the Site, we gather certain information regarding your device, interaction with the Site, and information requisite for processing your transactions. We may also acquire additional information if you seek customer support from us. In accordance with this Privacy Policy, we define any information relating to an identifiable individual (including the information enumerated below) as "Personal Information". The following list provides further information concerning the Personal Information we collect and the underlying rationale.

• Device information
• Purpose of collection: to load the Site accurately, and to perform analytics on Site usage to optimize the Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor Shopify.
• Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Order information
• Purpose of collection: to provide products or services to fulfill our contract, process your payment information, arrange shipping, and provide invoices and/or order confirmations, communicate with you, screen orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify.
• Personal Information collected: name, billing address, shipping address, payment information (including credit card number).
• Customer support information
• Purpose of collection: To communicate effectively with you.
• Source of collection: Information you provide on Shopify, email, phone, contact form and/or live chat.

Distributing Personal Information

In accordance with the provisions set forth above, we may share your Personal Information with service providers in order to facilitate the provision of our services and fulfill our contractual obligations with you. For instance:

• We utilize Shopify to facilitate our online store operations. You may access further information regarding Shopify's usage of your Personal Information at the following link: https://www.shopify.com/legal/privacy.
• We may also disclose your Personal Information in accordance with applicable laws and regulations, in response to a subpoena, search warrant, or other lawful request for information received, or to preserve and protect our rights.

Targeted Advertising based on Behaviour

In accordance with the provisions set forth above, we employ your Personal Information for the purpose of delivering targeted advertisements or marketing communications that we believe may be of interest to you. For example:

• We utilize Google Analytics to gain insights into our customers' usage of the Site. You may access further information regarding Google's handling of your Personal Information at the following link: https://www.google.com/intl/en/policies/privacy/. Additionally, you may opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We may share information pertaining to your usage of the Site, purchases, and interaction with our advertisements on other websites with our advertising partners. Some of this information may be shared directly with our advertising partners and in certain cases, through the utilization of cookies or similar technologies (subject to your consent based on your location).
• We employ Shopify Audiences to enable us to display advertisements on other websites through our advertising partners to individuals who have completed purchases with other Shopify merchants and may also be interested in our offerings. We also share information related to your usage of the Site, purchases, and email address associated with purchases with Shopify Audiences, through which other Shopify merchants may extend offers that may be of interest to you.
• We make use of Google Ads, Bing Ads and Facebook Ads Manager to deliver targeted advertisements or marketing communications that we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Utilizing Personal Information

We utilize Personal Information for provision of our services, including: sale of products, processing of payments, shipping and completion of orders, and keeping you informed about new products, services and offerings.

Lawful basis

In accordance with the General Data Protection Regulation (GDPR), we process Personal Information of residents of the European Economic Area (EEA) under the following lawful bases:

1. Your express consent;
2. The fulfillment of the contractual obligations between the Site and you;
3. Compliance with relevant legal obligations;
4. Protection of your vital interests;
5. Performance of a task in the public interest;
6. Pursuit of legitimate interests, which do not compromise your fundamental rights and freedoms.

Retaining Information

Pursuant to the General Data Protection Regulation (GDPR), upon the completion of a transaction through the Site, we will retain records of the related Personal Information, unless otherwise instructed to erase such information by the individual concerned. For a comprehensive understanding of your right to request erasure, please refer to the section entitled "Your rights" in this Privacy Policy.

Automated decision-making

Pursuant to the General Data Protection Regulation (GDPR), residents of the European Economic Area (EEA) have the right to object to processing based solely on automated decision-making that results in legal effect or has a significant impact on the individual. Our organization does not engage in such practices involving the use of customer data. Our service provider, Shopify, does utilize limited automated decision-making for the purpose of fraud prevention, which does not result in legal effect or have a significant impact on the individual. Such automated processes may include the temporary blacklisting of IP addresses or credit cards associated with repeated failed transactions, however, these blacklists persist for a limited and specified period of time.

Your rights

CCPA

As a resident of California, you have the right to request access to your Personal Information that we maintain, as well as the right to request its correction, updating, or erasure (referred to as the "Right to Know"). To exercise these rights, please reach out to us using the contact information provided.

Should you wish to appoint an authorized agent to make these requests on your behalf, please communicate with us at the specified address above.

Cookies

Our Site employs various types of cookies, including functional, performance, advertising, and social media or content cookies, to enhance your browsing experience and to facilitate the provision of our services. These cookies are small data files that are downloaded to your computer or device when you visit our Site. They allow the website to retain information about your actions and preferences, such as login and region selection, so that you don't have to repeatedly input this information. Additionally, cookies provide insights into how the website is being utilized, including whether it is a first-time visit or if you are a frequent visitor.

Cookies Required for the Functioning of the Store

Reporting and Data

Cookies are small data files that are downloaded to your device when you visit our website. They are used to enhance your browsing experience and to provide you with our services. There are different types of cookies, including functional, performance, advertising, and social media or content cookies. Cookies allow the website to remember your actions and preferences, making it easier for you to browse and to avoid entering information repeatedly.

The duration of a cookie depends on whether it is a "persistent" or "session" cookie. Session cookies are temporary and are deleted when you close your browser, while persistent cookies remain on your device until they expire or are manually deleted. Most of the cookies we use are persistent and have an expiration period ranging from 30 minutes to two years.

You can control and manage cookies through your browser settings, which can be found in the "Tools" or "Preferences" menu. Instructions on modifying these settings or blocking, managing, or filtering cookies can be found in your browser's help file or through websites such as allaboutcookies.org.

Please note that blocking cookies may limit your browsing experience and prevent some parts of our website from functioning properly. Additionally, blocking cookies may not prevent us from sharing information with third parties, such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, follow the instructions in the "Behavioral Advertising" section.

Do Not Track

It is important to note that as the industry has not yet established a clear standard for responding to "Do Not Track" signals, we will not change our methods of collecting or using data when we receive this signal from your browser.

Edits

We reserve the right to periodically modify this Privacy Policy to reflect changes in our data practices, industry developments, or applicable laws and regulations.

Complaints

In the event that you wish to file a complaint, please reach out to us via email or postal mail using the contact information outlined in the "Contact" section. If our response to your complaint does not satisfy you, you have the option to bring your complaint to the attention of the relevant data protection authority.

Last updated: 1-29-23